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Ruth Tan

In Touch

A Monthly Curated Newsletter

From kaya toast in bed to kayaking at Sentosa — this Father's Day, we celebrate every Singapore dad who shows up, every single day.

The New Singapore Dad: Warmer, More Present, and Rewriting the Rules

A generation of Singaporean fathers is choosing guidance over discipline, hugs over silence, and presence over paycheques. Rice Media speaks to local dads on why they're doing things very differently from their own fathers.

 
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What It Really Takes to Be a Dad in Singapore Today

Focus on the Family Singapore spoke to nine local dads aged 37 to 61 — and what they shared about balancing work, family, and their own emotions paints an honest and inspiring picture of modern Singaporean fatherhood.

 
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How to be a great father | Warren Patten, Jr. | TEDxOrange Mound

 
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I seek to reach out to people who believe in safeguarding the interests of their loved ones. Let me know if I can be of help to someone you know or care about. We can make a difference to lives when it matters most. Cheers.
 
Ruth Tan
 
 
 
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Testimonials and Referral Notes

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Jasmine Ho

Ruth takes time to look into what you have and tries to value add, often putting herself in the shoes of her customers and recommending only what she feels is essential. Thanks to her, I know I am adequately covered in the event something happens to me!

Najiah Binte Ramlee. Public Service Officer

Ruth is so bubbly and positive, it’s always a joy to meet her. But seriously, she has been a great help especially with my life insurance. Here, she has proven herself to be someone who goes the distance to help make sure the coverage is what you need or want, especially for me with existing conditions - and that’s rare to find. Even if it’s just a chat to find out more, she’s more than happy to share her knowledge so do reach out to her!

Lisa

Ruth has been my consultant for years now. Although I met her by chance, I am happy for that! I feel that she genuinely cares about and wants to make a real connection with her client. She would listen to my concerns before trying to provide a solution. She is patient in explaining and finding middle ground between minimising my future risk and ensuring my comfort and confidence on the plan. I also appreciate that she gives her client enough space and time to think and consider about the financial plan throughout the process. Thanks Ruth!

Nurhana Binte Ismail. Public Service Officer

If there is one thing I know about Ruth, is that she is someone I can trust and depend on. From letting her “fly” me in acroyoga poses, to handling my financial plans - I know that I’m always in good hands! She has been a great friend, “cheerleader” and inspiration in our yoga journey together over the years, and I’m proud to watch her grow and thrive, not only as a yoga teacher, but also as a rising Financial Consultant!

Jerome Koay

Ruth was my ex-colleague on the same team many years ago. We reconnected when I found out she had joined Prudential and I needed some help with reassessing my financial goals and status. Ruth is professional, reliable, dedicated and eternally upbeat. She is also always empathetic and takes time to understand the financial goals I want to achieve and matches the different financial tools available with a high level of professionalism. If you are looking for someone who is here for the long haul and someone who takes time to understand your needs and helps you to achieve your goals, I would definitely say that Ruth is the person to go to. Wishing her all the best success!

Dr Michelle Kam. Ministry of Health

I was introduced to Ruth when I wanted to know more about insurance policies. The first meeting with her was very educational and made me aware of the blind spots in managing my finances and planning for the future. She has been really patient in explaining all the basics of insurance and financial planning in a very clear and concise way that is easy for the layman to understand. Her advice is tailored to meet my needs and she goes above and beyond to help every step of the way. She is quick to follow up on any questions that I have and is always just a text away. I’ll definitely recommend her to anyone who needs help with financial planning.